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Case Study

Formula Running Center


  • Market Research
  • Marketing and Advertising Plan
  • Communications Planning
  • Social Media Management
  • Graphic Design
  • Content Creation
  • Event Planning and Marketing
  • Photography and Videography
  • Automation
  • Interior Design and Branding
  • Lead Generation
  • Social Advertising
  • Website Design and Development
  • Public Relations
  • Influencer Marketing
  • Analytics Tracking

Project summary

Formula Running Center (FRC) is a first-of-its-kind runner and endurance athlete focused facility combining performance enhancing training, high performance recovery, assessments and educational services all under one roof.

Epion was hired to develop the entire marketing portfolio for the brand. Epion began with research to develop the feasibility of the market and understand potential customers and stakeholders. From there, Epion rolled all research into a marketing and advertising plan along with a full brand image (logo, color scheme, font kits, brand guide, and more). Epion then executed on that marketing and advertising plan to have a successful launch week with press, media rollout, and key partners; develop lead generating mechanisms like social media ads; creating Marketing Qualified Leads (MQLs) through automated emails and tools; and serving as the agency of record for the brand as it grew. Epion has also helped stand-up a virtual class offering during COVID.


Our Challenges included:

  • Generating interest and willingness to buy a service with no prior proof of concept in market
  • Generating credibility with a new brand with no brand or reputation
  • Pivoting to have an online service offering for a fitness facility during COVID
  • Developing partnerships and organic business in highly competitive Northern Virginia fitness market

Proven Results

Our results inclded:

  • Design, develop, and launch a new WordPress CMS website that is capable of being updated by the internal staff, integrating a payment portal, and incorporation a scheduling software
  • Engaging key partners in the fitness community for growth
  • Create a modern brand and guide to create recognizable visual elements
  • Layout and stand-up new offering and positioning of online classes


Search Traffic


Conversion Rate

Top 5 Keywords


Online Leads

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Tamim Shaharia

Lead Developer, Focal Inc

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