Outsource Your Marketing

Why Outsource Marketing? FOCUS = EFFICIENCY Advantages of outsourcing services: As you focus on the core activities of your growing company, you will also need to deal with your non-core functions efficiently. Outsourcing work is a tried-and-tested model and is recognized as a long-term competitive strategy…

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The Mastercard approach to social media.

It was 2009 and Mastercard was hesitant to implement a dense social media strategy and presence. This was not uncommon because most social platforms had not been proven and big players like Facebook were just starting to really take over the market. To Mastercard the…

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